Hi, I’m Shreya J.

After 7 years being a copywriter I realised, copy alone doesn’t sell

and now, I help businesses fix all aspects of their sales funnel turning passive audience to paying client.

“That’s how everyone in the industry does it!”

That’s when I decided, my words weren’t going to sit there to appease a handful of people that came in contact with my work…

I’m going a make a bigger impact, and the numbers are going to love me too

I quit my cushy agency life and started researching everything there was to make the numbers fall for me:

  • I compared the costs of different communication mediums and tactics; and how each one reflected in sales

  • I examined how each medium can be used to target the correct audience without wasting valuable resources trying to catch the attention of people who aren’t interested

  • I studied the use of AI in the creative industry and how AI can be used without sucking out the unique personal touch humans bring to each campaign

  • I experimented, surveyed, studied…

And the answer was all along in front of my eyes!

The communication channel I wouldn’t block, even on days I’m trying to do a digital detox… Email

More than 90 percent of the digital population uses emails and 80 percent of promotional emails land in spam or promotional tabs

That’s 80 percent of people who subscribe to your brand and want to hear from you

So, let me help you fix it.

I’m a word girlie- words are my superpower. So, when I got my first job as a copywriter, I immediately fell in love with the craft. And I wasn’t the only one in love; my team, the brands we were working with, everybody… abso-freaking-lutely loved me!

I went on to work with brands like Samsung, Suzuki, VLCC, Lo’ocitane, Toni & Guy, TCL, and Alcatel; won a pitch for Sprite. I was killing it!

BUT… the reactions I was getting in response to my copy didn’t reflect in sales. Numbers hated me and for a long time, I thought it was the norm.

Until I found something that shook me to the core…

My team, whom I trusted to take care of disseminating the content to the right audience was failing miserably…

And when I questioned it, I got an even more appalling response,